I’m Katy
Partnerships and Marketing Professional
I drive growth by building strategic partnerships and optimizing affiliate programs to boost revenue and expand market reach.”
Driving Growth Across Industries
A snapshot of my impact
Drove a 71% YoY increase in partnerships revenue across four portfolio companies.
Scaled up in-program publishers by 45% YoY, and increased published partner content pieces by 22% YoY.
Drove an 81% YoY increase in partnerships traffic across four portfolio companies
Created and grew influencer programs across portfolio companies to contribute an additional 35% QoQ increase in partnerships revenue.
Sourced and managed production of 157 pieces of partner content across portfolio companies to drive brand awareness and improve SEO rankings.
Optimized partner content pieces for CRO and customer journey, achieving a 21% increase in CVR across affiliate programs.
about me
I am a results-driven partnerships and marketing professional with a talent for combining analytical and creative skills to drive growth. With a strong background in affiliate marketing and expertise in market trends, data analysis, partnerships, and consumer experience, I have consistently achieved exceptional results for companies across diverse industries.
Mechanism Ventures, Partnerships Lead
Created and oversaw partnerships and affiliate strategies across nine portfolio startup companies, achieving 71% YoY revenue growth and 85% YoY traffic growth.
Acceleration Partners, Associate Account Manager, Senior Associate, Associate
Produced affiliate marketing strategy plans, managing a team of 3 affiliate professionals across 10 client accounts to execute strategic tasks.
TribalVision, Marketing Associate
Designed and implemented strategic online marketing plans—including website design, social media, SEO, and email-based lead generation campaigns—to help clients establish and maintain a strong digital presence.
Ten Feet Tall, Creative Intern
Collaborated with cross-functional teams to coordinate new business communications, including writing copy for print and digital advertisements.
Shorelight Education, Digital Campaign Intern
Produced and launched new campaign slide decks highlighting distinguishing content for five new partnership schools.
Conway Innovation & Entrepreneurship Center, Social Media Intern
Created and distributed marketing materials on social media platforms while utilizing analytics to develop strategies for a more prominent and consistent online presence.
What Others Say
What clients and colleagues have to say about working with me
I’ve had the pleasure of working with Katy over the past year at Mechanism Ventures on several cross-functional partnerships and SEO initiatives. Katy has been an amazing collaborator and educator, bringing her affiliate marketing expertise and finding answers when needed. Her agency background and deep, tenured relationships with key partners across various brands and affiliate platforms have been a huge asset to our partnership efforts. Katy consistently goes above and beyond for her colleagues and our portfolio companies without ever missing a beat. Her contagious energy, creativity, and adaptability make her a joy to work with and drive results. With her love for new challenges and commitment to learning, Katy will be an asset to any company lucky enough to have her.
Béatus Hoang
Director of SEO
I worked with Katy for just over six months at Mechanism Ventures. She hit the ground running, and quickly found strategic partners to work with our portfolio companies. Her ability to build relationships is a huge part of why she’s so successful in creating strategic partnerships. Her relationship-building has resulted in beneficial partnerships across a number of startups, driving high-quality referrals that were more likely to convert and lending credibility to the brands we worked with. Katy is sharp, friendly, articulate, and rational in her work and forming strategies with each company and those they partner with. When cross-collaborating with her, she was always conscious of the opportunities to optimize for SEO and was very savvy at identifying where we could work together to make a partnership even more beneficial for our organic search efforts. If you’re looking for a team player, Katy is the best you can find. She exudes positive energy, is easy to be around, wonderful to work alongside, and always looking for ways to build trust and be more integrated with the team. You would be lucky to have her on your team!
Morgan Henderson
SEO Professional
Let’s Collaborate
Let’s discuss how I can help you achieve your growth goals
Contact me to discuss how I can help you achieve your goals through partnerships and affiliate marketing.